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Launching a new website feels amazing.
You deploy it.
You check it on your phone.
You refresh Google…
And then reality hits: no traffic, no ranking, no backlinks.
I’ve launched multiple websites over the past few years, and one lesson is painfully clear:
A new website without backlinks is basically invisible.
In this article, I’ll walk you through how to start building backlinks right after launch, what actually works (and what doesn’t), and how I personally systematized this process.
Google doesn’t trust new websites.
You can have:
But without external signals, Google has no reason to rank you.
Backlinks act as:
The goal early on is not thousands of links, but:
These are not glamorous, but they matter.
Create profiles and add your website:
They help with:
Tip: Use the same brand name everywhere.
If your site is a tool, SaaS, or generator, directories are gold for early backlinks.
Start with:
Don’t worry about DR too much at this stage.
Indexable links > no links.
This is where most people fail — because they think content magically attracts links.
It doesn’t.
You need linkable content.
Example:
These give people a reason to reference you.
Medium is underrated for backlinks if you use it strategically.
Best practices:
Google indexes Medium fast.
That helps your new site get discovered sooner.
Cold emailing random bloggers doesn’t work anymore.
What works:
Then send a short, human email:
“Hey, I noticed you mentioned X.
I recently built Y, which solves the same problem but with Z advantage.
Thought it might be useful for your readers.”
No pressure.
No link begging.
Just relevance.
Here’s the problem:
Backlink building is boring, repetitive, and easy to postpone.
That’s why most founders stop after:
I did the same — until I started treating backlinks like a repeatable workflow.
That’s exactly why I built Toolrain.
Toolrain helps me:
Instead of asking:
“Where else should I submit my site?”
I get a clear list of places to act on.
If you’re launching websites regularly (or even just one serious project), this saves an insane amount of time.
(No growth hacks. Just practical SEO execution.)
Backlinks are not about tricks anymore.
They’re about:
If you’ve just launched a website, don’t wait months hoping Google will “figure it out”.
Start small.
Be systematic.
And treat backlinks as part of building — not marketing.
If this helped you, feel free to reach out or follow me.
I regularly share what actually works when building and launching products.
